Stop talking about Social Media Engagement and focus on Social Commerce
Integer’s Group Director, Social & Content, Lindsey Greenblatt presented on Social Commerce at the Digital Summit Denver yesterday. The topic of social commerce is more important than ever because today, more than half of online shoppers have actually purchased a product they heard about on social media. As a result, brand marketers need to be auditing their social media strategies and looking for opportunities to drive commerce, because today’s consumers require frictionless shopping experiences.
The presentation is now available to watch HERE.