Integer & Frito-Lay Bring the Chips to the Super Bowl Party
Integer and PepsiCo’s Frito-Lay launched the “Ready for Crunchtime” campaign in the lead up to the Super Bowl.
The intent of the campaign is to remind consumers to buy different options of chips as they watch football. The campaign is supported by digital, out-of-home, radio, and TV. The ads feature former NFL greats and add a bit of humor for party prepping festivities.
You can see one of the spots and read the coverage at Marketing Drive.