Growth Considerations Facing Retailers as Consumers Shift to Buying Online | The Integer Group®

Growth Considerations Facing Retailers as Consumers Shift to Buying Online

Increasingly, consumers are wanting a personalized digital experience to match the brick and mortar experience. Amy Vollet, Integer’s SVP, Executive Media Director, joined the DFW Interactive Marketing Association for a panel to discuss meeting this challenge. Amy shared a point-of-view on the rapid acceleration of e-commerce in shopper marketing as a positive result of 2020, and how brands and retailers have quickly understood the need to merge shopper behaviors, technology and data into solutions for true end-to-end solutions.