Entrepreneur Cites The Checkout: Private Label | The Integer Group®

Entrepreneur Cites The Checkout: Private Label

“64 percent of consumers don’t necessarily think that brand-named products are better than more affordable options.” Entrepreneur cited Integer’s research from Shopper Culture’s Private Label issue of The Checkout.

Read the full article in Entrepreneur, which was also picked up by the Connecticut Post, Fairfield Citizen, Greenwich Time, New Milford Spectrum, News Times, San Antonio Express-News, Stamford Advocate, The Hour, and Westport News.