Embracing the Machines: AI’s Collision with Commerce
The Integer Group is releasing research findings from an anticipated study of over 3,500 respondents, illuminating how shoppers perceive and use AI today and to what degree people will allow AI to become part of everyday shopping decisions in the future. The study also draws implications for what brands, retailers and marketers need to know regarding AI’s influence on the commerce landscape.
The release of the study kicked off with a teaser during an Advertising Week seminar on Artificial Intelligence — Second Self: How E-me is influencing preference, featuring The Integer Group, Microsoft, Walmart Labs, GE Lighting and Adweek. The panel addressed what marketers, brands and retailers need to consider in regards to AI when planning future strategies.
For more information and to download Integer’s research on AI, visit www.integer.com/artificialintelligence