Retail Loyalty Programs Today

What is loyalty? Is it something that can truly be achieved, or can we only incentivize shoppers one purchase at a time? Shopper marketing organizations must figure this out in order to bring more value to retailers. Retail Loyalty Programs Today: Not All Shoppers Are Created Equal includes analysis of our Checkout data from over 30,000 respondents over the past two years, it explores the pitfalls and opportunities for loyalty programs through different shopper types.