NACS Study: Emerging Opportunities in Convenience Retail

Today’s, C-stores are challenged across several fronts. While competitors open new, smaller formats offering increased levels of convenience, the average C-store operator is limited not only by physical space and location, but by a set of outdated conventions and assumptions. Through rigorous shopper research and their proprietary approach to problem solving, the NACS/Coca-Cola Study identifies unique store types and shoppers segments based on usage, motivations and behaviors at retail.