Clean-Store Policy: A Point of View

This white paper takes on the topic of Clean Store policies and their impact on retail marketers. The recent announcement by Information Resources, Inc. of a 10-percent reduction of in-store displays sent a shock wave through the retail merchandising industry; many see this news as evidence that P-O-P is headed for extinction. We on the other hand see this as good news for smart marketers in an environment where more relevant, customized displays are in demand.