Customizing AI Tools to Accelerate Marketing Operations | The Integer Group®

Customizing AI Tools to Accelerate Marketing Operations

Commerce marketers are using AI and automated machine learning to future-proof their creative and media solutions – finding new and innovative ways to shorten deployment time. The Integer Group’s Heidi Bailey, Group Strategy Director, Data & Analytics joined DataRobot for a Webinar on “Customizing AI Tools to Accelerate Marketing Operations.”

Both in-house and agency-led media and creative teams struggle with expedient and efficient content development and delivery. Today’s dynamic, rapid response marketing environment requires intelligent shortcuts. This webinar revealed how Integer’s data science team built proprietary predictive models deployed using DataRobot’s AI apps to help accelerate their marketing operations.

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