Adweek: The Future of Shopper Marketing is Commerce Marketing

Integer’s CEO, Mike Sweeney, discusses the reality of commerce marketing in a byline article for Adweek –“The Future of Shopper Marketing Is Commerce Marketing.”

The conventions of shopping have been disrupted. Everyone is a shopper. At all hours, day and night. In every imaginable place. So, as marketers we must take the labels we’ve latched onto for so long and throw them out the window. Commerce marketing is the undeniable future of shopper marketing—if not its present.

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Specialty Retail Report: Top 10 Industry Trends of 2017

Yes, you’ve heard it before: the only constant in retail is change.  As e-commerce becomes firmly entrenched, the physical retail landscape is changing in noteworthy and spectacular ways.  Integer’s Craig Elston weighs in on the Top 10 Industry Trends of 2017, exploring the enduring trends that have sprouted recently and will continue to make waves this year.  Here’s what to expect.