Yoga on the Rocks | The Integer Group®

Turning a Sampling Tent Into The World’s Largest Yoga Class


Yoga on the Rocks

O.N.E. Coconut Water had low brand awareness and household penetration and wanted to create connections with the fitness community, but had a shoestring budget for the program. No problem. Thankfully, they had a completely authentic product and mission: to take personal hydration and performance to the next level. By targeting highly active and social fitness fanatics in moments when they needed serious hydration most, we were able to transform a local yoga event into the largest yoga class of all time.

Using off-the-shelf technology, limited resources and standard social platform tools, we gave any yogi with wifi and a yoga mat the opportunity to practice in one of the most majestic places on earth: Red Rocks Amphitheater, Colorado. While other brands had sponsored ‘Yoga on the Rocks’ before, we were the very first to broadcast it to the world through a live stream and 360° VR experience.

This integrated activation connected yogis across four continents, giving them a virtual front-row seat to the event. We even made the whole experience shoppable, so they could go from participation to purchase in a single click. What started as a humble 10’ x 10’ coconut water sampling tent had evolved into the footprint for O.N.E. to create a first-of-its-kind global yoga experience.


With Yoga On The Rocks, we:

  • Drove 1.5 million views across 4 continents and 9 countries
  • Created the largest single yoga class of all-time
  • Increased brand page engagements over 13x our average
  • Achieved +20% click-through on brand content
  • Generated 18k click-throughs to Amazon, driving brand purchases directly from the event activity

For the amount most brands spend on a half-page print ad, we transformed a 2,000-person yoga event into a sales driving global phenomenon.