BISSELL Life Happens | The Integer Group®

Selling BISSELL Across the World

BISSELL

BISSELL Life Happens

Though BISSELL has a 140-year history in the U.S., the brand is a newcomer internationally. Many consumers are unaware of the “wet cleaning” category, using older methods like vacuums and mops to clean their homes. We were challenged to create an idea that could work in key international markets, across diverse audiences and cultures.

Life Happens, our 360° campaign for BISSELL, was rooted in consumer mindsets of the cleaning category. We led the process from strategy to implementation, defining the winning channel mix and integrated customer experience driving awareness and purchase of BISSELL and the CrossWave Surface Cleaner, one of their top products. Communication stretched across TV, radio, out of home, social and digital.

RESULTS SNAPSHOT

The Life Happens campaign:

  • Exceeded media KPIs for the display ads
  • Drove an average of +90% new visitors to the local campaign landing pages
  • Exceeded sales expectations in all markets, including sell-through of the CrossWave Surface Cleaner

Talk about a clean-up!