Corelle Always-on Social | The Integer Group®

Creating Social Conversion for Corelle

CORELLE

Corelle Always-On Social

While most Millennials know the Corelle brand, they don’t see it as a “brand for them.” We set out to change the way Millennials see, think and feel about Corelle by showing them how the brand can connect to their style-forward needs.

We re-introduced the brand with social media posts designed to convert these skeptical but stylish Millennials. Our team optimized the creative to increase click-through and time spent on the Corelle website, with a particular focus on product pages. To amplify our message, we used paid media and a successful retargeting strategy. By prioritizing previously seen designs and high-performing creative, we were able to make an impressive splash with our target audience and change Millennial minds about Corelle.

RESULTS SNAPSHOT

As an always-on set of activities, results are constantly generated. During initial six month period, we drove:

  • 7.5% advertising recall lift from previous year
  • 137% increase in click-through rates
  • 199% increase in website traffic from social sources
  • ROAS of $4.70 for every $1 spent