Corelle Always-On Social
While most Millennials know the Corelle brand, they don’t see it as a “brand for them.” We set out to change the way Millennials see, think and feel about Corelle by showing them how the brand can connect to their style-forward needs.
We re-introduced the brand with social media posts designed to convert these skeptical but stylish Millennials. Our team optimized the creative to increase click-through and time spent on the Corelle website, with a particular focus on product pages. To amplify our message, we used paid media and a successful retargeting strategy. By prioritizing previously seen designs and high-performing creative, we were able to make an impressive splash with our target audience and change Millennial minds about Corelle.
As an always-on set of activities, results are constantly generated. During initial six month period, we drove: