Lorissa’s Kitchen Sticks
When Lorissa’s Kitchen launched their beef sticks, they were up against a hearty and competitive category. With no marketing budget and low brand awareness, Lorissa’s Kitchen needed to find their distinctiveness, raise awareness and sell their beefy new product.
Unlike other beef sticks, Lorissa’s Kitchen Sticks connect with women who care deeply about what goes into their food. This inspired our team to develop a highly-targeted, comprehensive content strategy that leveraged search terms these women were already using. By creating relevant content, we were able to increase discoverability and purchase conversion in a big way.
During a single month, our strategy achieved:
- 34% increase in Amazon glance views *
- 54% increase in Amazon unique visitors *
- 140% increase in conversion *
Source: Amazon Analytics
*Compared to prior month