AT&T Yung Jake | The Integer Group®

Giving meaning to “More For Your Thing”

AT&T®

AT&T Yung Jake

Emojis have evolved from text messaging shorthand to what today is practically an alternative language. But only one artist uses them to create portraits that are fresh, imaginative and powerfully distinct. Yung Jake and his art are the embodiment of AT&T’s refreshed brand positioning “More For Your Thing.” By installing unique “artist in residence” experiences in select stores, AT&T gave this new positioning more life and excitement and created meaningful communication with their fans.