Big Mood Gifting
Give gifts, not GIFS
With Walmart Snickers sales declining, we needed to bring the Snickers’ brand equity of satisfaction to life for shoppers under 35 in a way that made the brand once again memorable to a younger audience, driving traffic into Walmart, and increasing sales of Snickers bars.
Online people share all the feels. In fact, #Mood is used 1.2x a second. That’s +105,000 posts every day. To own #Mood moments, Snickers needed a new way to express them. Say hello to Big Mood Gifting. We created six moods to send with a Snickers, with help from Youtuber Caleon Fox. Our moods were everywhere on social, displays, online and even a chatbot. Leveraging #Mood, transformed online conversations into satisfying celebrations and sales.
A seamless digital commerce experience drove 37.1 million impressions and boosted Snickers sales +7.4% resulting in an ROI of 5.61.