Leukemia and Lymphoma Society St Valentine’s Day Luncheon and Fashion Show

Leukemia and Lymphoma Society St Valentine’s Day Luncheon and Fashion Show


Leukemia Lymphoma Society

Love Can

Love can grow

Situation

To expand their mission to fight cancers and improve the quality of life of patient, LLS needed to grow their fundraising efforts. Their largest event, the St. Valentine’s Day Luncheon and Fashion Show, proved to be the perfect place to boost those efforts.

Solution

We created 360° campaign that rallied around the possibilities that love can bring to our lives – love can heal, unite, find a cure – to bring hope to those fighting against cancer, as well as their families and loved ones. This included everything from invitations and emails to stage backdrop, event signage and programs. On the day of, guests were invited to interact by filling in the blank on what love can do in their lives and share with each other.

Commerce-driving results

“Love Can” was the most interactive, engaging theme the event had seen in its 36 years.

The event raised $503,000, which was $100k more than the previous year.