Future Youth Records “Think Peace” Social Media Campaign
Future Youth Records
Spotlight on Peace
Social justice is our genre
Situation
FYR opens the door to young musicians everywhere to showcase talent and speak their mind about social justice through their songwriting contest Think Peace. We created a social campaign to highlight winners, promote the album, increase awareness and encourage more artists to participate.
Solution
We went beyond social posts and proposed a communications platform to connect all their initiatives. This was complemented with a toolkit to keep their brand identity consistent and engaging throughout their contests. Within this kit, we highlighted artists and judges with a sleek design, sharing their work with a more human light. Artists’ lyrics took the center stage to bring to life the “Peace is Our Voice” concept and reflect the label’s mission to empower social change through music.
Commerce-driving results
Raised awareness levels for FYR
Created opportunities for fundraising resources
Drove engagement from other industry professionals
