Future Youth Records “Think Peace” Social Media Campaign

Future Youth Records “Think Peace” Social Media Campaign


Future Youth Records

Think Peace

Social justice is our genre

Situation

FYR opens the door to young musicians everywhere to showcase talent and speak their mind about social justice through their songwriting contest Think Peace. We created a social campaign to highlight winners, promote the album, increase awareness and encourage more artists to participate.

Solution

We went beyond social posts and proposed a communications platform to connect all their initiatives. This was complemented with a toolkit to keep their brand identity consistent and engaging throughout their contests. Within this kit, we highlighted artists and judges with a sleek design, sharing their work with a more human light. Artists’ lyrics took the center stage to bring to life the “Peace is Our Voice” concept and reflect the label’s mission to empower social change through music.

Commerce-driving results

Raised awareness levels for FYR

Created opportunities for fundraising resources

Drove engagement from other industry professionals