Data & Analytics | The Integer Group®

Data & Analytics

Capabilities

Landscape & Opportunity Assessment

Identifying category and brand opportunities for growth.

  • Size of prize calculation
  • Opportunity prioritization
  • New distribution opportunities
  • Audience prioritization
  • Category share growth modeling

Transactional Segmentation

Commerce based, behavioral insight and understanding

  • Frequency and monetary based purchase behavior persona development
  • Omnichannel transaction analysis
  • Focused, quantifiable targeting schema development

Reporting & Data Visualization

Democratizing data for strategic decision making

  • Strategic decision support
  • Advanced visualizations
  • Custom dash-boarding
  • Real time access and reviews

Measurement & Optimization

Objective and KPI setting and tracking

  • On-going performance monitoring
  • Anomaly identification and early notification
  • Optimization recommendations and activation

Automation & Machine learning

Advanced and AI based modeling approaches

  • Machine based models to predict:
    • Content engagement performance
    • Audience performance
    • Click-through performance
    • Sales lift
    • ROI

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