Capabilities
Landscape & Opportunity Assessment
Identifying category and brand opportunities for growth.
- Size of prize calculation
- Opportunity prioritization
- New distribution opportunities
- Audience prioritization
- Category share growth modeling
Transactional Segmentation
Commerce based, behavioral insight and understanding
- Frequency and monetary based purchase behavior persona development
- Omnichannel transaction analysis
- Focused, quantifiable targeting schema development
Reporting & Data Visualization
Democratizing data for strategic decision making
- Strategic decision support
- Advanced visualizations
- Custom dash-boarding
- Real time access and reviews
Measurement & Optimization
Objective and KPI setting and tracking
- On-going performance monitoring
- Anomaly identification and early notification
- Optimization recommendations and activation
Automation & Machine learning
Advanced and AI based modeling approaches
- Machine based models to predict:
- Content engagement performance
- Audience performance
- Click-through performance
- Sales lift
- ROI
Our Partners
