“AI has been integrated into shopping in ways people haven’t fully realized, and we’ve only just begun to proactively and intentionally use it. As we head into a future fueled by data and powered by AI, there is a gap between what shoppers are currently using AI for and what they say they’ll let it do. Brands and retailers looking to innovate with AI should take action to be a part of the change that’s coming to the future of shopping by providing value that is customized to shoppers, targeting chore transactions and improving search experience and accuracy.”
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