An interesting paradox has begun to emerge. Our expectations grow faster than technological advances. Data defines us, but we want a personal touch. People are busier than ever, but we want one-to-one interactions.
How can companies meaningfully serve their customers under these circumstances, deliver real and thoughtful experiences all while serving business objectives?
Real-time marketing could be an option. Check out brandwatch’s Guide to providing real value at the right time, across the customer journey, featuring Integer’s VP, Digital Marketing & Commerce Integration, Dennis Wakabayashi.