Organic Search Today, Tomorrow, Forever!

Integer’s Matt Lacuesta presented on voice search and how to optimize for user queries using voice assistants, as well as presented data on AI adoption from Integer’s recent Embracing The Machines: AI’s Collision with Commerce study at both the SEMPO Search Marketing Conference in Kansas City and the FCIP Group Meeting in Northern Colorado.

With voice search becoming increasingly common, we know it’s critical to understand both the opportunities and the challenges that voice search creates and how it will affect user engagement with businesses via search assistants.
Matt discussed the impact of soaring adoption rates of voice search through voice assistants such as Google Home, Alexa, Siri and Cortana. He also reviewed SEO tactics to answer voice search queries to direct users to specific content, businesses and products.