Integer’s CEO, Mike Sweeney, discusses the reality of commerce marketing in a byline article for Adweek –“The Future of Shopper Marketing Is Commerce Marketing.”
The conventions of shopping have been disrupted. Everyone is a shopper. At all hours, day and night. In every imaginable place. So, as marketers we must take the labels we’ve latched onto for so long and throw them out the window. Commerce marketing is the undeniable future of shopper marketing—if not its present.
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