Our newly appointed Denver agency President Tisha Pedrazzini discusses Connected Commerce, evolving to meet new clients demands, and what she sees as crucial for all brands looking to convert on digital, in-store, and everywhere else.
“We talk a lot about living at the intersection of branding and selling, which means you have to know how to build brands, but you also have to know how to sell them. You can’t just deliver one side of that equation. And that’s what sets us apart from other agencies, that we can truly deliver on that commerce side.”
Check out the interview as part of brandchannel’s 5 Questions With… series.