Adweek: The Future of Shopper Marketing is Commerce Marketing

Integer’s CEO, Mike Sweeney, discusses the reality of commerce marketing in a byline article for Adweek –“The Future of Shopper Marketing Is Commerce Marketing.”

The conventions of shopping have been disrupted. Everyone is a shopper. At all hours, day and night. In every imaginable place. So, as marketers we must take the labels we’ve latched onto for so long and throw them out the window. Commerce marketing is the undeniable future of shopper marketing—if not its present.

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brandchannel 5 Questions with… The Integer Group’s Tisha Pedrazinni

Our newly appointed Denver agency President Tisha Pedrazzini discusses Connected Commerce, evolving to meet new clients demands, and what she sees as crucial for all brands looking to convert on digital, in-store, and everywhere else.

“We talk a lot about living at the intersection of branding and selling, which means you have to know how to build brands, but you also have to know how to sell them. You can’t just deliver one side of that equation. And that’s what sets us apart from other agencies, that we can truly deliver on that commerce side.”

Check out the interview as part of brandchannel’s 5 Questions With… series.

How Brands Can Optimize for Seasonal Events

As we head into this year’s holiday season, how can brands better plan and optimize for seasonally-driven events and products?

In this Profitero Podcast Q&A, Nicole Vinson, group director of eCommerce at The Integer Group, provides her point of view and advice on optimizing for the seasons.

“…Brands have a really unique opportunity right now – in the early stages of Alexa –  to ensure that shoppers are getting these products into their cart and into their purchase history early on, so that when they are engaging with those devices and becoming more comfortable with them, we’re already in that purchase history, and so we’re the first product that she ends up talking about to get you to add to cart.

Shoppers are going to become a lot more comfortable with voice-activated searches and discussions with their Alexa devices. We’re going to see more and more adoption at a really rapid rate than we’ve seen with some of the other Amazon technology pieces that have come to market.”

Gallery Night at the Mansion Raises Money for JDRF

Our team in Des Moines was thrilled to host Gallery Night at the Mansion – a night of wine, music, art and charitable giving at the historic Butler Mansion.

Integer Midwest helped raise over $8,100 to support JDRF – Greater Iowa Chapter and Team Luke. We were so thankful to partner with Meteorologist Jeriann Ritter & WHO TV Channel 13 News for this year’s Gallery Night. Thanks to all who attended and/or created artwork!  Check our more of the story from WHO TV Channel 13 News here.

 

 

Private Label CPG Marketers to Change Advertising

Marketers have spent decades building brand awareness and recognition in the consumer packaged goods category. During the recession, consumers shifted their CPG spending to private label brands, primarily to save money. How are well-known CPG brands faring this year?

Media Sales Today writes about The Checkout 2017 report from the Integer Group, polling over 1,200 U.S. consumers about their attitudes on name brand versus private label or store brand CPG products, as well as Integer’s advice for clients.

2017 Design of the Times Awards

Integer took home a Design of the Times Silver for the Mars Chocolate North America’s Caramel Launch – Aisle/Shipper/Pallet – Temp.

The Design of the Times competition celebrates in-store displays and digital activations, and recognizes their role in any successful shopper marketing initiative.

 

Congrats, Team!

Advertising Week: The Physical & Digital Convergence

VR and AR, the second screen phenomenon, social check-ins, and beacon technology are just the latest technologies that allow consumers to be present in multiple environments simultaneously.  And while every marketer in today’s landscape understands the importance of the digital economy, experiences of all kinds, not just digital, can catapult brand awareness, increase consideration, drive sales and foster brand loyalty for both small, entrepreneurial brands, as well as large and established ones.

As the experience economy continues to evolve in this modern world, how do we align our marketing objectives and campaigns with a new customer journey – one that exists concurrently on multiple screens and in a variety of locations, and that can be shared in an instant? 

During Advertising Week, The Integer Group along with Mars Chocolate, PepsiCo, Eventive Marketing and Cinebody discussed the strategic and logistical challenges of straddling the line between digital and physical, while detailing their best practices.

Advertising Week’s Healthcare Marketing Summit

As the consumerism of healthcare continues to evolve, how is pharma building DTC relationships? PharmCom, the convergence of pharmaceutical marketing and commerce, is emerging amidst a complicated and shifting healthcare environment where patients are becoming consumers, consumers are “shopping” for healthcare solutions, and new models are being currently being tested.

The Integer Group was joined at the Advertising Week Healthcare Marketing Summit by Omnicom Health Group, DDB Health and J&J to discuss three major components driving the evolution of PharmCom: the Quantified Self, the emergence of Smart Care Teams, and the continued evolution of Transparent Consumer Markets.

Embracing the Machines: AI’s Collision with Commerce

The Integer Group is releasing research findings from an anticipated study of over 3,500 respondents, illuminating how shoppers perceive and use AI today and to what degree people will allow AI to become part of everyday shopping decisions in the future. The study also draws implications for what brands, retailers and marketers need to know regarding AI’s influence on the commerce landscape.

The release of the study kicked off with a teaser during an Advertising Week seminar on Artificial Intelligence — Second Self: How E-me is influencing preference, featuring The Integer Group, Microsoft, Walmart Labs, GE Lighting and Adweek.  The panel addressed what marketers, brands and retailers need to consider in regards to AI when planning future strategies.

For more information and to download Integer’s research on AI, visit www.integer.com/artificialintelligence

One Club for Creativity’s 2017 Annual Show Awards

Integer took home a bunch of awards for the One Club for Creativity’s 2017 Annual Show Awards- Denver.  Congrats, Team!

  • Craft (Give It A Go Procter and Gamble) – Gold for Best Illustration
  • Campaign (O.N.E. Yoga on the Rocks) – Gold for Best Cross-Platform Campaign
  • Design (O.N.E. Yoga on the Rocks) – Silver for Immersive/Experiential Design
  • Craft (American Heart Association – Heart of a Rockstar) – Silver Typography
  • Design (Clairol – Natural Instincts for Men) – Silver 2D Print Digital Design

Integer Wins Three 2017 Hashie Awards

Integer was acknowledged for its social media expertise by winning three awards at the 2017 Hashies, an annual ceremony hosted by the Social Media Club of Des Moines that recognizes businesses, organizations and agencies that have demonstrated “outstanding social media marketing brilliance.

The Integer Group came away with three awards including Best Use of Video for work on the BFGoodrich account, Best B2C Facebook Campaign for Pella Windows and Doors, and the Social Media Professional of the Year was awarded to Integer’s Senior Content Strategist Tyler Wentworth.

“I am very proud of the team,” said Frank Maher, group president and COO of The Integer Group’s Midwest office.  “With Tyler at the helm of the group, integrating his social media insight and expertise, Integer has provided clients with spot-on strategy and tactics that have continually generated results.”

Congrats, Team!

10 Shopper Marketing Influencers You Should Follow

Shopper Culture was named one of Shopperation’s 10 Shopper Marketing Influencers You Should Follow.

“Shopper Culture is a home for The Integer Group’s shopper marketing intelligence, one of the most prominent shopper marketing agencies. Shopper Culture covers a wide array of topics related to retail, branding and shopper strategy in the form of brief blog updates, white papers and presentations.”